I presented the client with the various logo options I had produced; one main one could be chosen or they could all be used interchangeably for uses on different media. He agreed some would be better in different circumstances than others.
He wanted 'the zoo cafe' type painting on the side of the building as the main signage for the cafe; then the circular logo (without wearing) painting on the side door as the secondary signage and first glimpse you physically get of the branding.
He then wants the worn logo to be used on the menu designs and personal brand of coffee the cafe will have.
He gave me a distinct list of collateral they need for opening...
- Menu design
- Sandwich board signage
- Hand painted signage
- Social media promotional collateral
- T-shirts for staff
I presented this as a coloured version of the logo, possibly for use on social media and to inform other colour schemes.
I also showed the proposal for the menu design and possible continuation onto a takeaway food bag following the same brand identity.
Unfortunately although the client loved the designs he said the main issue for him would be cost of production. He needed the menu design to be as cheap as possible to produce; just using a standard black ink lazer printer. This means that you might want to rely on a cheap but nice looking stock choice to make it better looking; and possibly consider clipping it onto a clip board. The point being he wanted a design that could be re-created whenever the menu changes; where drinks and specials are printed separately then all clipped together as one menu.
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