The brief/client made it really clear to me that the identity needs to be type based as anything illustrative or style based wouldn't reflect the large amount of different styles of work being exhibited.
I know that the best way to represent fine arts rule breaking and expressive nature would be to be really experimental with type and expressive in style. I did some research into similar design projects which use a really simple yet expressive uses of type.
For this branding I will consider using really un-usual and interesting typefaces and even a combination of a few different ones.
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