Monday, 20 March 2017

~ The zoo - Typeface exploration ~

I know this brand identity needs to have a real personal feel to it as the cafe acts as a hub within the community and is really driven by these values. It is also vegetarian and needs to express this 'earth loving' nature throughout the branding. 

I collected some potential examples of typefaces I feel express this hand-crafted community spirit I am after portaying visually. 










I created the name in each typeface to be used as a reference so once I have designed the logo I can then choose which typeface looks best with the logo. As they all represent the aesthetic and personality needed.




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