~ Chaice Blvd - First client meeting ~

Initial client meeting and feedback 

Notes

- No colour, black & white and super minimal

- Type only logo needed and a symbol

- Wants to keep the same typeface as the existing branding but just play around with making it more individual to the brand - Haetten Schweiler

- She liked bitmap/pixel style design for potential symbol logos

- The summer collection is all white

- Winter collection will be all black

- Slogan 1 - 'Don't forget to play'

- Slogan 2 - 'No ball games' with No struck through

- She needs the design for swing tags and stickers making (top priority)

- Likes transluscent iridescent stock - could be used like tissue paper to help package the products. - Iridescent celophane

- Mid April the new collection will be complete and ready to put on the website - potential to art direct and style the photoshoot

- Look at Caroline Bosmans - she produces the kind of thing the client aims for

- Also see ADER, Palace and Vetements

The clients clothing collections will be very similar to ADER - very simple embroidered type on various clothing items with words and sayings. The branding and art direction all needs to fit this style well.

Also consider Japanese style design as its also appealing to the clients fashion.

- Consider interesting stock choices for the swing tags

- Potential for promotional videos to be produced using an old school film effect?

- Likes text message font/boxes