In preparation to create a brand identity for Zoo I wanted to research similar examples of cafes/restaurants branding for inspiration and to see what works well.
In a society where most interactions are rather removed from each other and the digital age separates us: the cafe/restaurant/bar serves an important role of bringing us together. This makes it important and effective to create a logo that seems welcoming, friendly and personal.
The Zoo aims to be a community hub not just a place to eat and the branding needs to set it apart from chain restaurants. I collected some logo examples showing a friendly and hand rendered yet professional aesthetic. Using type and illustration that isn't clean cut and perfect instantly gives personality to the design allowing the audience to connect on a more personal level; as opposed to clean cut chain restaurants branding.
I will consider techniques such as;
- Textures
- Hand drawn style typography
- Illustrative logo
- Pattern
- Hand rendered elements
Within the final design treatment to create this personality and connected edge to help promote the business as a cultural hub within the city where people can connect.
I explored some contemporary examples of restaurant branding and use of colour theory that I found gave off the vibrant & accessible tone of voice I was after.
I want to create a brand identity that feels home grown, community driven and really personal. The use of calm, friendly and neutral colours and possibly a focus on a hand rendered or 'rustik' style of design could help create this.
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