Initially my thoughts on the brief are that the name is a huge and important part of the overall identity. It needs to be clever and support the huge diversity of courses and students within the exhibition; also encourage prospecting students to choose LCA and employers to hire graduates.
Beyond
Fresh
Now
We were here
The end of the beginning
Go go go - GO
Start
Next
This way
Ordinary (type crossed through)
Activate
Come over
Join
Connect
Strong
Identity
Engage
Essence
Catch - a look, a place, a new employee
Look
Insight
Now we go
Now we begin
It starts now
Time to go
Shift
Towards
See ya
Cross the line
copy that
copy and paste
cross the line
hot on the trail
on the left/right track
look likie
onset
outset
genesis
preface
threshold
point of departure
run wild
we were formed
we were within
genuine
first-hand
authentic
innovative
Phrases
Diamond in the rough
A little bird told me
A word in edgeways
About face - change direction
Above board
Against the grain
All in all
Beyond Belief
Born again
Fresh faced
Here and now
I wanted to create something colourful, positive, interactive and suggestive of moving forward & changing.
I decided a positive and adaptable name choice would be 'Time to' this name gives the concept many possible avenues of usage. Such as...
Time to create
Time to explore
Time to move on
Time to apply
Time to visit
Time to design
Time to graduate
Time to become
Time to view
Time to paint
Time to animate
Time to illustrate
Time to visualise
Time to hire
Time to be the best
Time to be the first arts university in the north
Time to realise your potential
I then collected some images of type & branding to come up with a positive style and approach I felt we should take with the identity.
This way... paint arrows and type on ppls faces?
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