Alongside this I need to now design the labels and other elements which will be incorporated within the packaging to make it complete. This includes...
- An order form
- Labels for the outside of the box
- Labels for each individual order (numbered in the style of an 'oldschool' Chinese takeaway ordering system'
- Refer a friend, offer voucher?
This is the front and back design for the order form that will be part of the packaging. This is designed to ensure the people packing/delivering the food know exactly what order it is and to ensure the customer the correct order has been delivered.
The front will include the order number, a list of the items included (with their numbers) and the logo. The back will be for the purpose of the packers/workers; it shows a map of the packaging with the corresponding orders/elements chosen by the customer. It lets the packers know what dish needs to be in what size packaging and where it needs to be placed within the outer box. When then placed into the completed order it lets the customer know which dish is which within the order.
This shows firstly the individual strip labels which will go onto each box; corresponding number to the meal type/order. Also a voucher which will be placed into all orders; each voucher has a code offering a friend of the customer half price off their first few boxes; when the voucher is used the original customer also gets a discount. It's a smart way of ensuring happy customers want to refer their friends and share the brand with others for mutual benefit.
Lastly I have created a sheet with some variations of logos/stickers for the outside of the box. I will choose which looks most appropriate and fits the overall box once printed.
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