~ End of year show branding - Brief ~

End of Year Show Design Competition - Prize £750

The Brief

We want Leeds College of Art students to design

the concept and promotional materials for our

annual end of year show. This will include the

Foundation End of Year show which takes place 18

- 25 May 2017, and the Degree End of Year show

which takes place on 9 - 15 June 2017.

The shortlisted entries will work with design

agency Peter & Paul to develop their concepts,

and have the opportunity to present the final

designs to our Senior Management Team. The

winning design will be applied to a suite of

promotional materials produced by our marketing

team.

The Concept

The concept should reflect the essence and

purpose of our end of year show - namely

showcasing the hard work and talent of all of our

exhibiting students.

The end of year show is a College-wide exhibition

and includes higher education, further education

and short courses. The design needs to be

representative of all these courses.

Competition entries must be innovative and have

a strong visual identity. The concept should be as

creative and eye-catching as possible, and

imagery/photography can be included. The Leeds

College of Art logo must be visible and legible on

every design.

Considerations

This is a large and exciting project that requires

professionalism and an understanding of how to

respond innovatively to a creative brief. The

project offers significant publicity and is likely to

appear in regional and national press.

We will accept submissions from individuals or

small groups. Groups can be made up of students

working across different courses at Leeds College

of Art.

The competition is organised by the marketing

department; the winning students should expect

to work closely with agency Peter & Paul and the

marketing department for the duration of the

project.

The winning work may be used as a piece of

graded coursework, by prior consultation with

your tutor.

Mandatory Requirements

A0 Poster

For the poster towers in and around the city

centre and Hyde Park, Headingley etc. Poster

must be bright and bold to stand out from the

‘noise’ created by other advertising.

Private View Email Header

A high quality digital invite sent out mainly to

industry contacts/friends to promote the show.

Animation and interactive elements are welcome.

Flyer

A6 double sided flyer to distribute around bars

and venues in Leeds.

Online Graphics

Several graphics for our website, social media

channels and online advertising.

Publication Adverts

Several adverts for printed publications.

External Signage Blenheim Walk

Signage covers the four sides of the brick folly,

each panel measures 2260mm x 4030mm.

Exhibition Guide

A printed guide handed to visitors at Blenheim

Walk to guide them round the exhibition.

External Signage Vernon Street

Usually includes 3 or 4 pieces of external signage.

What is Leeds College of Art?

Founded in 1846, Leeds College of Art is one of

the few remaining independent HE art

institutions, and the leading independent arts

institution in the North of England. Our culture is

that of a creative community - supportive and

open to new ideas, progression and

experimentation. Our staff are engaged with the

creative and cultural industries – many of them

are practising artists or work in the creative

industries as freelancers or consultants. We are a

small and friendly institution based in Leeds – an

exciting and lively city for students, with a strong

arts and design community.

The following values reflect who we are as an

organisation, and could be considered as part of

your concept.

We are:

Student-centred: maximising potential, nurturing

talent, respecting individuality, holistic,

Focused on specialist creative communities:

collaborative, interactive, multi-disciplinary,

studio-focused, externally engaged,

Critical in our thinking: aspirational, challenging,

researching, questioning, analytical, innovative,

independent thinking,

Professional: relevant, contemporary, ambitious,

achieving, international, employable,

entrepreneurial, networked with industry,

Progressive: beautiful, unconventional, risk-

taking, experimental, radical, responsive

Target Audience

The concept and design should aim to encourage

people from the target audiences to visit the

show, including:

• Local feeder schools, teachers and pupils

• College students, parents, staff and

management

• Students that have applied to study here

• General public in Leeds/Yorkshire

• Alumni

• Local artists

• Creative industry professionals and

businesses

How to enter the competition

1. You are required to submit your design concept

within a pdf that demonstrates the

thinking/meaning behind your proposal.

2. You also need to submit examples of how the

concept will be applied to the promotional

materials – ideally to the poster and postcard but

you can submit more examples if you wish.

3. You also need to submit an example of how the

concept will be applied to the private view email.

Multiple submissions are allowed per student

team.

Competition Deadline

• Final submission to the Marketing department by

5pm Monday 6th March

The winners (or shortlist of applicants) will then

work with Peter & Paul prior to presenting the

concepts to the Senior Management Team on

Monday 20 th March.

Deadlines for the finalised design concepts and

assets will be in late March.

Prize money

The prize money will be paid by cheque once the

project is complete. The prize is per team not per

member of the team. It is up to the team to

decide how the money will be divided.

Contact Marketing

If you would like more information about the

competition contact the marketing department.

Lucy.tee@leeds-art.ac.uk

0113 202 8131

1 st Floor, Geoff Hodgson House

160 Woodhouse Lane (Church opp The Fenton)