Alongside the basic logo design the brief asked me to design some basic letterheads and a website design mock-up showing how the brand identity would translate further.
I experimented with some potential layouts for the letterheads - once again coming to the conclusion that simplicity would translate a proffessional yet approachable tone of voice in the best way. Using bold type choices and vibrant colours to express such.
Logo placed in the top left hand corner - signifies proffessionalism as its the standard way of displaying yourself within a letterhead. The orange corner uses the angle of the arrow to add a splash of colour. And bold type on the bottom - to finish.
Bright, simple and eyecatching to the reader.
The final letterhead designs are clean, clear and bright. It's double sided so nomatter where it is placed it cannot be forgotten and ignored because the bright orange will draw in the eye.
Also within the brief requirements was to produce a simple web mock-up to show how the brand identity would translate digitally. I designed a minimal layout using the colours and logo. Expressing how the minimal overall brand would create a clean and eaisily navigable website design.
The logo is a visual adaptation of 'go higher'. The arrow is symbolic of raising potential and going higher through education. The negative space adaptation of the icon and logotype creates an effective coherence between the two. The typeface Avenir was chosen for clarity, legibility and ease of use. The colours were chosen to reflect both learning & professionalism and positivity & creativity. The design is simple and can be effectively adapted to both a professional and student audience as demonstrated by the website and letterhead mock-ups. All aesthetics, layouts, colours etc. can be easily modified accordingly.
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