~ The Zoo - Brief ~

These images show Zoo pre-refurbishment. The building will undergo a huge renovation with a fully modern interior giving a contemporary, high class, bohemian style. The re-brand needs to represent this refresh within the restaurant itself; making it clear that the name is representative of it still being vegetarian, but it will be a completely different type of establishment. 

These images show the previous 'brand identities' for the cafe. They are very confused and clearly unconsidered; the re-brand will need to be simple, contemporary and portray a professional and appealing look. 

The client has said they need a logo 'that can be used on anything'. Such as signs, promotional material, menus, work uniform etc. I will need to consider how I size the final logo; needs to be simple enough to be effective on both a large and small scale; and produced as a vector to be created at all sizes effectively with no pixelation.