These are the final designs we submitted for this brief. As a group it was really important that worked in a set as we wanted the design style to be consistent throughout - we identified this as a matter of importance from the initial briefing. This translates really well with the structure we designed.
We wanted to use the general structure of the design to create consistency and the other more informed elements to be representative of the speaker themselves. We used the background image and variations in typeface. We felt using the speakers imagery purely un-stylised would ruin the overall consistency between the posters so using a fluidity/liquify effect creates a much more abstract representation of their work and relies much more on colour theory - for example Mike Mignola uses colour in iconic ways throughout his work - mostly very monochrome with dashes of bright red and earthy colours - this is translated perfectly by this abstract version of his illustrative work. The inner rectangle featuring the content of the poster design is then created taking one of the most frequent colours within the background so it follows each speakers personally identified colour pallet.
The next part of the posters design which would change according to speaker is the typeface - for example Mike Mignolas poster design we chose something bold, sharp and something we felt represented his dystopian tone of voice. In contrast the poster design for Anna Asante uses a quirky and individual feeling sans serif - we felt this was a mash up of traditional serif typefaces and clean modern sans serif ones - representative of the commentary on traditional values of racism and how this has changed in modern times which her film work focuses on.
Evaluation
Although unfortunately we had an issue with submission and our email didn't get through to be judged on time - so we weren't chosen. I still feel this brief was a really great opportunity as it was a chance to work collaboratively and learn skills in which I will need to work within a collaborative design studio environment. I enjoy working with Amelia and Cameron as I feel our approaches to design style are drastically different which brings a lot of different ideas to the table which I wouldn't of thought of working on my own.
I feel the negative element of this brief was the lack of time - it was hard to manage time in just a week to complete as I had very extravagant ideas which could of been even more successful if given more time to produce and experiment with them.
Despite this issue I am really happy with the final outcome - it was well considered, critically aware and informed design treatment which fits the brief well. It's given me better skills in working as part of a team and the ideas process for me is improving constantly.
No comments:
Post a Comment