~ 6th Posterheroes Social Communication Contest - Research ~

The judging panel is made up of Mario Eskanazi, Bravo, Jeykll & Hyde & Valeria Bucchetti. I want my design to both be informed by the social issues discussed in the brief but also the visual/aesthetic preferences of the judging panel; as if won this could be a great source of self promotion for my personal practice. By doing some brief research into each judge it will help me establish an idea of the style of work they may prefer to see. 

Bravo

Minimal, colourful, lighthearted, playful, type-based, limited colour pallets.

Mario Eskanazi

Colourful, playful, positive, type orientated.

Jeykll & Hyde

 Minimal, cooperate, type based

Valeria Bucchetti is an Italian graphic design tutor in Milan; I was unable to find examples of her work.

One thing I found to be a common denominator of all the judges was that they all used type in creative and bold ways within their design practice. This is something that is difficult as you need to manipulate it in new ways to stand out & intelligent ways to make it relevant and well informed. I think however it would make my design stand out and well considered if I tried to use as much type and less focus on images within the design. 

Previous winners

Last years competition brief was to produce posters promoting organic and local produce/food. 

Using photography and the manipulation of 3D objects within a design. Grabs attention, not been overdone, individual design process that cannot be replicated. 

Illustrative style poster. Appealing, simple, bold and straight to the point in its effectiveness.

Right to love

The most important body of research I need for this brief is into the topic of the competition itself - Right to love. As this research will directly inform my design decisions. Related topics are...

- Gender

- Race

- Nationality

- Religion

Due to the recent media coverage of homosexual prejudice following the tragic Orlando shooting it seems currently most appropriate to focus on the topic of Homosexual relationships. It is also a topic personal to me so I am aware of queer culture and the issues the LGBT community face when wanting the right to love. 

The idea of the nuclear family by definition is a man and a woman who is married, living and working with their biological children. This completely excludes the idea of a homosexual family being healthy and normal. Homosexuality is not something that is really discussed even at young ages within educational facilities (not part of sex & relationship education at school). Many young LGBT individuals are not exposed to positive examples of homosexual relationships and families. It would be interesting to try and produce a poster that address' this issue or includes imagery of a homosexual family set up. 

United Colours of Benetton are known for their poster campaigns and their support of homosexual & inter-racial relationships. They use clear and bold photography that instantly portrays the desired message. 

I did some research into key movements within the gay rights timeline. From Stonewall riots to the new legalisation of gay marriage in the UK and the US.

Idea - mariage form style poster (photographed)

- gun shooting love

- tattoo

Mario Eskenazi Mario Eskenazi