~ Go Higher West Yorkshire - Brief ~

‘Go Higher West Yorkshire’, formerly HEART

Project Brief

Project Title: Go Higher West Yorkshire Design Competition

Briefing Date 3 November 2016 Project Deadline Submissions by 9am (GMT)

Friday 18 November 2016

Project Fee

First prize £250 in ‘Compliments’ vouchers and a runner-up prize of £125 in ‘Compliments’

Vouchers. (Please see link for the various outlets vouchers can be spent in

http://www.edenred.co.uk/spend-compliments-vouchers#.WAeJ4IMrKUl).

Winners will be announced after Friday 25 November 2016.

Project Lead: Daisy Forster Job Title: HEART Partnership Assistant

Email Address: d.forster@leeds.ac.uk

Project Outline

Stage 1: Proposal and Selection

See also ‘Context’ below.

The brief is to design a unique logo/visual symbol together with a suggested type style and type

face suitable for use in a variety of media and applications. The new logo will need to work online,

in print (in different sizes) and on other collateral pieces including exhibition boards, social media,

advertisements and merchandise.

There will be two prizes awarded; first prize £250 in ‘Compliments’ Vouchers, and a runner-up

prize of £125 in ‘Compliments’ Vouchers. Selection of the winners will be undertaken by an

executive panel.

The best entries will be uploaded on to the partnership website at www.heart.ac.uk.

Stage 2: Project Development

HEART staff will be available to answer questions from prospective competition applicants via

email. Please send any enquires to d.forster@leeds.ac.uk

Stage 3: Project Submission / Final Artwork Deadline Students are requested to submit

applications via email to

d.forster@leeds.ac.uk by 9 am on

Friday 18 November.

Project Aims

The aim of the competition is to provide a design solution of sufficient quality for Go Higher

West Yorkshire to consider using as its principal branding for the foreseeable future.

Mandatory Requirements

Applicants should submit one PDF containing the following:

1. Outline and rationale –on how the visual proposal meets the brief including an explanation why

different elements have been chosen, typeface, colours etc (400 words max)

2. Logo design in black and white and full colour, possibly with accompanying visual symbol

3. Sample letterhead

4. Suggested banner webpage or front cover for an Annual report

5. Suggested typeface and protocols for use

6. Name student number and name of institution attended as a student

7. Please note applications should be sent to d.forster@leeds.ac.uk with the subject heading;

LastName_FirstName_GoHigher

8. The deadline is on Friday 18 November 2016, 9am (GMT). Entries received after this time will

not be considered.

Context

HEART (Higher Education Access Rewarding Transforming) is a long established and successful

consortium of 12 higher education providers in West Yorkshire; this includes six universities and

six further education colleges with higher education provision.

Across our partnership we have a vast range of subjects, qualifications and modes of study, and

our main remit is to support the progression of students from all backgrounds into Higher

Education. To assist with this, we have recently won new funding to support progression from

target wards underrepresented in HE. Our target groups are prospective learners who are:

 Young people, along with their key influencers (teachers as well as

parents/carers/guardians)

 Mature learners, along with employers.

The current name HEART was felt to be both confusing (there are other organisations with this

name, including a radio station) and offered no indication of the main purpose of the consortium.

A decision to change the name from HEART to Go Higher West Yorkshire has therefore been

taken, to be effective from December 2016/January 2017. As student enterprise and opportunity

is central to the ethos of the consortium it has been decided to offer students from our Consortium

partner institutions the opportunity to submit design suggestions through a competition.

Target Audience

Prospective HE students in schools/academies/colleges across our region and beyond, as well as

their parents/carers/guardians, advisers and teachers.

Prospective HE students who are mature learners.

Employers who may be looking to upskill or reskill their workforce.

Staff in partner HE institutions in West Yorkshire

Other agency partners, funders and supporters of the Consortium

Technical Specifications

The logo needs to be a vector and must be available in one of the following; eps. pdf. or jpeg

format. In addition to this colour codes for the colours used in the logo must also be noted within

your application.

Contractual Agreements

The overall winning work will be the property of the Consortium for use exclusively by and

adapted for the purposes of the Consortium.

Terms and conditions

 Entrants may submit no more than two entries to the competition.

 Entrants must be an enrolled student of a HEART partner at the time of submitting their

entry*.

 All entries will be presented to a team who will pick the winning entry from a range of

judging criteria including fitness for purpose, creativity and originality.

 The winning entrant will be notified by email and a timeframe for the prize to be delivered

will be agreed between the promoter (HEART) and the winning entrant.

 The winning entrant will receive £250 in ‘Compliments’ Vouchers.

 The runner up will receive £125 in ‘Compliments’ Vouchers.

 Entrants should note there is no obligation on the promoter (HEART) to use the winning

entry.

 The judges' decision is final.

 A selection of entries will be uploaded to the HEART website.

 The competition opens on Thursday 3 November and closes at 9 am (GMT) on Friday 18

November.

 Entrants should email work to d.forster@leeds.ac.uk from your institutional email address

in the format described above. The entrant should include their name, institution attended

and student ID number.

 Entry to the competition is free.

 By submitting an entry to the competition you allow the promoter – HEART Partnership/Go

Higher West Yorkshire, 171 Woodhouse Lane, Leeds, LS2 3AR, United Kingdom the right

to use the entries on promotional material including print, websites and on social media.

*HEART/Go Higher West Yorkshire Partner institutions are:

Bradford College

University of Bradford

Calderdale College

University of Huddersfield

Kirklees College

Leeds Beckett University

Leeds City College

Leeds College of Art

Leeds College of Building

University of Leeds

Leeds Trinity University

Wakefield College