‘Go Higher West Yorkshire’, formerly HEART
Project Brief
Project Title: Go Higher West Yorkshire Design Competition
Briefing Date 3 November 2016 Project Deadline Submissions by 9am (GMT)
Friday 18 November 2016
Project Fee
First prize £250 in ‘Compliments’ vouchers and a runner-up prize of £125 in ‘Compliments’
Vouchers. (Please see link for the various outlets vouchers can be spent in
http://www.edenred.co.uk/spend-compliments-vouchers#.WAeJ4IMrKUl).
Winners will be announced after Friday 25 November 2016.
Project Lead: Daisy Forster Job Title: HEART Partnership Assistant
Email Address: d.forster@leeds.ac.uk
Project Outline
Stage 1: Proposal and Selection
See also ‘Context’ below.
The brief is to design a unique logo/visual symbol together with a suggested type style and type
face suitable for use in a variety of media and applications. The new logo will need to work online,
in print (in different sizes) and on other collateral pieces including exhibition boards, social media,
advertisements and merchandise.
There will be two prizes awarded; first prize £250 in ‘Compliments’ Vouchers, and a runner-up
prize of £125 in ‘Compliments’ Vouchers. Selection of the winners will be undertaken by an
executive panel.
The best entries will be uploaded on to the partnership website at www.heart.ac.uk.
Stage 2: Project Development
HEART staff will be available to answer questions from prospective competition applicants via
email. Please send any enquires to d.forster@leeds.ac.uk
Stage 3: Project Submission / Final Artwork Deadline Students are requested to submit
applications via email to
d.forster@leeds.ac.uk by 9 am on
Friday 18 November.
Project Aims
The aim of the competition is to provide a design solution of sufficient quality for Go Higher
West Yorkshire to consider using as its principal branding for the foreseeable future.
Mandatory Requirements
Applicants should submit one PDF containing the following:
1. Outline and rationale –on how the visual proposal meets the brief including an explanation why
different elements have been chosen, typeface, colours etc (400 words max)
2. Logo design in black and white and full colour, possibly with accompanying visual symbol
3. Sample letterhead
4. Suggested banner webpage or front cover for an Annual report
5. Suggested typeface and protocols for use
6. Name student number and name of institution attended as a student
7. Please note applications should be sent to d.forster@leeds.ac.uk with the subject heading;
LastName_FirstName_GoHigher
8. The deadline is on Friday 18 November 2016, 9am (GMT). Entries received after this time will
not be considered.
Context
HEART (Higher Education Access Rewarding Transforming) is a long established and successful
consortium of 12 higher education providers in West Yorkshire; this includes six universities and
six further education colleges with higher education provision.
Across our partnership we have a vast range of subjects, qualifications and modes of study, and
our main remit is to support the progression of students from all backgrounds into Higher
Education. To assist with this, we have recently won new funding to support progression from
target wards underrepresented in HE. Our target groups are prospective learners who are:
Young people, along with their key influencers (teachers as well as
parents/carers/guardians)
Mature learners, along with employers.
The current name HEART was felt to be both confusing (there are other organisations with this
name, including a radio station) and offered no indication of the main purpose of the consortium.
A decision to change the name from HEART to Go Higher West Yorkshire has therefore been
taken, to be effective from December 2016/January 2017. As student enterprise and opportunity
is central to the ethos of the consortium it has been decided to offer students from our Consortium
partner institutions the opportunity to submit design suggestions through a competition.
Target Audience
Prospective HE students in schools/academies/colleges across our region and beyond, as well as
their parents/carers/guardians, advisers and teachers.
Prospective HE students who are mature learners.
Employers who may be looking to upskill or reskill their workforce.
Staff in partner HE institutions in West Yorkshire
Other agency partners, funders and supporters of the Consortium
Technical Specifications
The logo needs to be a vector and must be available in one of the following; eps. pdf. or jpeg
format. In addition to this colour codes for the colours used in the logo must also be noted within
your application.
Contractual Agreements
The overall winning work will be the property of the Consortium for use exclusively by and
adapted for the purposes of the Consortium.
Terms and conditions
Entrants may submit no more than two entries to the competition.
Entrants must be an enrolled student of a HEART partner at the time of submitting their
entry*.
All entries will be presented to a team who will pick the winning entry from a range of
judging criteria including fitness for purpose, creativity and originality.
The winning entrant will be notified by email and a timeframe for the prize to be delivered
will be agreed between the promoter (HEART) and the winning entrant.
The winning entrant will receive £250 in ‘Compliments’ Vouchers.
The runner up will receive £125 in ‘Compliments’ Vouchers.
Entrants should note there is no obligation on the promoter (HEART) to use the winning
entry.
The judges' decision is final.
A selection of entries will be uploaded to the HEART website.
The competition opens on Thursday 3 November and closes at 9 am (GMT) on Friday 18
November.
Entrants should email work to d.forster@leeds.ac.uk from your institutional email address
in the format described above. The entrant should include their name, institution attended
and student ID number.
Entry to the competition is free.
By submitting an entry to the competition you allow the promoter – HEART Partnership/Go
Higher West Yorkshire, 171 Woodhouse Lane, Leeds, LS2 3AR, United Kingdom the right
to use the entries on promotional material including print, websites and on social media.
*HEART/Go Higher West Yorkshire Partner institutions are:
Bradford College
University of Bradford
Calderdale College
University of Huddersfield
Kirklees College
Leeds Beckett University
Leeds City College
Leeds College of Art
Leeds College of Building
University of Leeds
Leeds Trinity University
Wakefield College
Saturday, 5 November 2016
Thursday, 3 November 2016
~ Starpack Awards - brief ~
Brief A: Disaster Aid/Emergency PackagingSponsored by BPI Polythene Industries
Create an innovative and flexible solution to the containment of disaster aid products that delivers protection and preservation as well as security and durability.
Brief B: Coca-Cola - Packaging as a Bridge to Digitised Brand Experience
Sponsored by The Coca-Cola Company
Leveraging new and emerging technologies to enable Cola-Cola consumers to seamlessly link the physical and virtual worlds through mass produced packaging, in an affordable way.
Brief C: 'Safe and Secure' Transit Packaging
Sponsored by DS Smith
Utilising the properties and flexibility of corrugated board, develop a solution to the transportation of products, particularly for online and internet retailing.
Brief D: Health in a Hurry
Sponsored by Graphic Packaging International
Create a solution, using cartonboard as the primary packaging material, to deliver fresh meals, snacks and drinks to health-conscious consumers' homes and workplaces in 90 minutes or less.
Brief E: Air Freshener Bottle
Sponsored by Logoplaste
Create a dispenser/bottle that blends into its environment and dispenses a fragrance in a controlled way.
Brief F: A New Luxury Vodka Pack
Sponsored by The Metal Packaging Manufacturers Association
Develop a new and exciting pack for a fictitious vodka brand targeting the quality retail gift sector.
Brief G: Sustainable Expanding Food Delivery Packs for Takeaways
Sponsored by RPC Group
Design an innovative and creative solution to flexible, sustainable packaging for takeaways.
Brief H: Point of Sale Unit for Generic Sugar Free Energy Drink for Convenience and Petrol Forecourt Locations
Sponsored by Smurfit Kappa UK
Design an innovative and creative solution to the promotion and display of 500ml bottles of an energy drink.
Briefs that I am interested in within the Starpack selection are hi lighted in Orange.
To help get my initial ideas process flowing and make a solid decision on which of the two briefs to take on I did some visual exploration into packaging solutions in similar fields of interest.
The vodka brief most definitely appeals to me as it would allow me to completely create a brand identity and packaging using any aesthetic. But the limitations of the production element within the brief are what concern me. If I wanted a specific shaped bottle as part of the packaging this would only exist in prototype form as im personally unable to make an actual bottle. Due to this limitation I have decided not to take on this brief.
In contrast the health in a hurry brief specifies the main material used should be carton board which is something I could easily get my hands on to produce an accurate and complete prototype of the final packaging design.
If all the elements of an order could fit within one package this would also save time and issues. Using a standard outside packaging (one size fits all) with smaller elements (snack, drink & meal) within would avoid items being missing, forgotten or the costly time of having to search for each individual item.
Toscatti's packaging uses a numbered-pantone colour coded system to differentiate between products. This is a good concept and could be used well within this brief - it would influence the idea that the food needs to be packaged and distributed quickly - specific colours for specific dishes would help staff differentiate between orders etc.
In terms of creating a logo and brand for the brief - the image above shows I logo previously produced for a fast food (healthy vegan) meal brand. The logo was never used but is something I am extremely happy with and would love to possibly re-work and make appropriate for this brief.
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